Comments on: In Online Advertising, Would Ad Serving Be Considered As A Media Cost ?

By: Ricky L

Ricky L — Sun, 08 Nov 2009 23:09:13 +0000

yes

By: endorphi

endorphi — Sun, 08 Nov 2009 20:36:15 +0000

Hi,
I have a lot of experience marketing small companies online (I have 3 companies). One of the best ways is to sign up at business directories and protals. These are basically listings of businesses (simliar to the phone book). The advantage is that these portals usually get a lot of traffic and they’re ranked high on Google because of all the quality links they contain.
My favorite portal is called Directory Exclusive. I signed up a few weeks ago because they’re giving a away a free business card holder when a person enter’s their company info. I received it in the mail 3 days ago =)
I don’t know if they still have that promotion, but you can try to get the free card holder here:
http://www.exclusive-directory-biz-card-holder.info
Good Luck

By: fds f

fds f — Sun, 08 Nov 2009 17:50:12 +0000

With Online Advertising, your costs are basically going to fit one of two categories: Cost of Production and Media Cost.
Production Costs would include costs to design your ad, cost to purchase photos, and that kind of thing.
Media Costs would relate to actually running your ad or utilizing the vendor’s services.